The focus of this project was to create an email container for emails sent by StoryLoom to subscribers with the purpose of catching the eye, enforcing StoryLoom's brand identity, and making emails exciting to read. Using StoryLoom's color scheme and art direction as a guide, I sketched up eight ideas. After further meetings with my team lead, those original sketches were further refined into usable designs that could be squashed and stretched to encapsulate emails.
